This
was for the month of August 2013, but I saw it in the Communication Arts
March/April 2013 issue & just had to post about it.
Every
year TCM has Summer Under The Stars and therefore are trying different
ways to draw in more viewers. These are screen shots of this years web
design. The entire thing is interactive and for each actor, the
layout/design and typefaces are different. If you click on a picture it
draws you in to another page.
The
bio is the second page you land on. It has a synopsis of the actors
life and works along with other tidbits of information about them. The
text scrolls while the background remains the same.
Then
on the third page you get kind of a collage of pictures from various
movies that the actor starred in. You have the option to save some of
these pictures off, "pin" to Pinterest, "share" to Twitter and "post" to
Facebook. Sometimes you can even comment on the individual movies. It's
pretty cool overall.
Then
on the fourth page, the schedule appears for the times and titles of
the movies that actor appears in. If you click on any of the movie
titles, you will be taken to a page with a synopsis of that movie and
links to articles and a video. On the bottom is a link to "shop now,"
which takes you to the TCM store where you can buy just about anything
relating to these old movies (mugs, shirts, etc.)
Here is the link if you would like to take a look at some of the other actors' information.
TCM Summer Under The Stars 2013
I so love these images. The colors and style are unified and solid. I feel like it's an old picture book or pamphlet that you could hand out. You say this is a web site. I'll check this out.
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